July 26, 2007
Google's user interface minimalism is admirable. But there's one part of their homepage UI, downloaded millions of times per day, that leaves me scratching my head:
Does anyone actually use the "I'm Feeling Lucky" button? I've been an avid Google user since 2000; I use it somewhere between dozens and hundreds of times per day. But I can count on one hand the number of times I've clicked on the "I'm Feeling Lucky" button.
I understand this was a clever little joke in the early days of Google-- hey, look at us, we're a search engine that actually works! -- but is it really necessary to carry this clever little joke forward ten years and display it on the monitors of millions of web users every day? We get it already. Google is awesomely effective. That's why I use it so much. That's why Google is the start page for the internet, loading the Google homepage is virtually synonymous with internet access, and the verb "to Google" is at risk of becoming a genericized trademark. Google has won so decisively, so utterly, and so completely that the power they now wield over the internet actually scares me a little. Okay, it scares me a lot.
So can we get rid of the superfluous button now?
You might say it's only one more button, so where's the harm. I say giving a feature that's used less than one percent of the time parity with the "Search" button is a needless distraction for users. Furthermore, the "I'm Feeling Lucky" button is only available on the homepage-- it's not a part of any browser toolbar searches, and Google's intermediate search page results don't offer it, either. Why not standardize and stick with the simple, single "Search" button that everyone understands and expects, on every page? Why muddy the waters with a button that's so rarely useful, and on the homepage of all places? The thought necessary to mentally omit this needless button from the page may be miniscule-- but multiply that by the millions upon millions of users who are affected, and all of a sudden it starts to add up to real time. Don't make us think!
If you're an advanced computer user, you may be wondering why we bother with Search buttons at all when we have a perfectly good ENTER key on our keyboards. As shocking as this may be to us homo logicus, not everyone understands how that works. Sure, we think it's crazy to take our hand off the keyboard, where we were just typing our search query, move it all the way over to the mouse, then carefully move the mouse pointer to a button and left-click it... when we could just take that very same hand, already poised over the keyboard, and lazily tap the ENTER key.
But typical users don't really understand basic keyboard shortcuts. They love their mice, and their big, fat, honking "Search" buttons. That's why the current versions of Firefox and IE both have an integrated "go" button directly next to the address bar-- so users have something obvious to click once they've typed the URL into the address bar. Otherwise, I guess, they'd sit there wondering if their computer had frozen.
Personally, I always use the keyboard ENTER key to complete my searches, but I'd be open to a keyboard shortcut such as SHIFT+ENTER that invoked the Lucky function. I still can't imagine using it more than once a week at most-- and that's probably an optimistic estimate.
Strunk and White urged us to Omit Needless Words:
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.
I urge us to Omit Needless Buttons. I hope the "I'm Feeling Lucky" button isn't considered a sacred cow at Google. Removing it would be one small step for Google, but a giant collective improvement in the default search user interface for users around the world.
Posted by Jeff Atwood
I use the feeling lucky button all the time. And I use it PRECISELY becuause it reduces bullshit and distraction. My all time favorite use for it is to dig into imdb. For example, if I wanted to count my Kevin Bacon number, I'd type:
imdb kevin bacon
and hit Lucky. I'd be immediately taken to his page, where I would find that my Bacon number is 3. Otherwise, I'd have to click Search and then wait for the results, and then click on the first result, and then wait for IMDB to load.
The Lucky button is perfect for when you know that your search will return the result you want.
I use the "lucky" button all the time. Like when I want to call up Yahoo, I type "Yahoo" in Google and click "I'm Feeling Lucky".
Just kidding -- but when you know your search is going to result in the site you want as the first hit, it saves a click
You're right, Jeff, but I don't know if I agree that it's as big a problem as you say. I've never heard a complaint about it before and people get by just fine. I'm all for efficiency but the occasional quirky thing or two doesn't bother me.
I disagree. That button gets used all the time, and it has become a big part of Google's identity. The button itself certainly does serve a purpose. In fact, I feel it serves far more of a purpose than the default button. But as pointed out, the default button needs to be there for the mice fiends.
I trust Google's ranking, and when I am REALLY searching for something, the vast majority of times I view the first result returned (and I view it first). If you are like me and trust googles rankings, and you are really searching for something, it only makes sense to click this button after typing a search term (I never click - tab tab enter works best for me). Sorry, but this button isn't going anywhere.
You wanna write about a Google mistake, how about pointing out their lack of DOCTYPE usage!
That button is still there? I forgot.
I'm continually baffled by the tendency of others to type URLs into a Google search rather than just typing it into the address bar. I'm not sure why, I just told them to go to the URL, and it's a good URL, but they type it into Google search and add three clicks into the process anyway. Can anyone explain this behavior to me? Maybe it's because Google has now become the URL spell-checker of the internet. Maybe we should just get rid of the address bar and set everyone's homepage to Google?
Probably been said, but some browsers use it so that if I enter "Game Maker" it will automatically take me to the Game Maker homepage, or "Yahoo" will automatically take me to said site. It's not foolproof, but some browsers do it and that's all I use it for.
(1) one less click
if you know the first result will be the one you want, you'll have saved a click by "feeling lucky. this works especially well if you've put in a comprehensive search parameter like "kommune one" and "wikipedia" (who are probably the next master of the interverse after google).
one less click very little on a standard desktop today, but on mobile devices or dial-up connections, this also means one less page load! this also may explain why www.google.com is a fairly small page, load-wise, as it is being optimized for devices other than the standard desktop.
(2) where's my keyboard?
along the same logic. with mobile access still being ironed out, there's no telling what the "keyboard" situation will be like in mobile devices (or even desktop devices). on screen keyboards would mean an enter button would be as easy to use as a "go" button (easier, if the on screen keyboard is cramped... or missing an enter key!).
depending on how revolutionary apple's multi-touch system actually is, we might begin to see desktop devices with touch interfaces (Microsoft-HP have got some interesting developments on touch-based computers/furniture too). bottom line is keyboard shortcuts might not be the shortest cut in the near future.
it's good to be safe, and it doesn't cost them anything to keep things the way they are now - which is working.
What is even more funny, though, is how Jeff got so many replies for such an un-noteworthy topic...
Readers, if our esteemed writer here comes up with another such banal topic in the future, someone do us a favour and hijack the conversation into something a little more interseting!
I agree with Tomer Chachamu's perspective. Google is an extremely data driven company (see "Date Drive Decisions" in http://www.msnbc.msn.com/id/10296177/site/newsweek/). The data might indicate the button has positive side effects for site usage despite its overall use.
Secondary effects are an aspect of usability that's very hard to judge without data.
The only reliable way to get lucky on the Internet and you want to do away with it? Philistine.
What are you saying?!! That button is very useful.
It is used to measure peoples self luck perception. The fact that nobody uses it only proves that people almost never feel lucky which is a emotional problem of the people, not a UI usability design problem of Google.
I've never felt lucky enough to make a blind jump, even for an innocuous term like "vmware download". It's the same reason I get annoyed when a link's destination doesn't show up on the status bar. I want to know where I'm going.
Now, if the button had a headshot of Ricky Ricardo and the text slightly changed to "I'm Feeling Lucy"... that's another story.
BTW I enjoy articles about UI minutiae; keep 'em coming.
The search button on FF and IE are good when you don't type but copy-and-paste or drag-and-drop a URL or some text. So many times when my friends told me something I have never heard of, I would just drag-and-drop then search for it!
The search button on FF and IE are good when you don't type but copy-and-paste or drag-and-drop a URL or some text. So many times when my friends told me something I have never heard of, I would just drag-and-drop then search for it!
You are right that the button is pretty useless, users don't really use it. But it makes the search engine feel less cold, more like there are humans behind this. And that's the only reason it is there.
You have one more important thing in your post than the "I'm feeling lucky"-button-rant, and that is the enter thing.
The company I work for (international, 120k employees) has a corporate portal and topbar that is on almost all pages. It includes a search function: A text bar with above it "this site", "peoplefinder", "intranet" and next to it "search".
The behaviour is completely nonstandard.
When entering a text in the text field, then clicking the "search" button, a new window opens with the search results on the text you entered - standard enough. However, when you hit enter instead of clicking on "search" the search window opens - however with no text entered at all. Me being a keyboard guy gets crazy over typing terms in the search box, then having to type it again (it's gone from the original text box once you hit enter).
The other three buttons work perfectly, and even keyboardable (shift-tab - enter) - as you enter a text it searches on it, when you don't, it opens a search form for peoplefinder, this site or all sites in a new window.
Tijmen / IIVQ
P.S. I use the "I'm feeling lucky" occasionally, when I know the page I'm looking for but not the URL, for instance: the home page of gaim (or pidgin, as it's called) or a wikipedia entry (when not on my computer). At home on Konqueror I have these lovely shortcuts: A google lucky search is just the url "ggl:search term" (gg: for google, wp for wikipedia, etcetera, and you can define your own.)
Actually I find the button very useful. By pressing it google redirects you to the top search result. You can use this in a script or application to get the URL of the top Google result without scraping the HTML of the results page.
I agree that the "I'm Feeling Lucky" button on the Google homepage is a bit useless and I'd wager that it is clicked only once per 10,000 times "Search" is clicked.
On a slightly similar note, Google's Picasa image/photo editor/slide show/viewer has an "I'm Feeling Lucky" button that automatically applies a variety of picture enhancing filters and modifications. Having to digital photography skills, I use that button on every picture and the resulting effect is better than the original nine times out of ten.
It's part of googles tradition or like a religion, you can't just take it away easily.
There was an interview with someone from Google and she mentioned the button was there for comfort reason. They considered to remove it, but I think they did some survey and decided not to.
Plus, I guess "I'm feeling lucky" on the homepage gives an uplift feeling to their brand.
How distracting can a button be if you never use it and usually never even directly look at it?
What doesn't seem useful to you may be indispensable to someone else.
I have seen this button before (I use several times every day), but have never used it. It doesn't bother me that it is there, I just ignore it like most things in life that don't mean much to me.
Echoing dee's comment (#2)--I'm Feeling Lucky is the power behind the Firefox feature that I use the most.
1. Think of a topic
2. Type topic words into URL bar
3. Arrive at the right page
It's incredibly useful. When I do this in IE, it takes longer and it gives me a search results page--which, when you're used to the right page, is very much a let down.
try "french military victories" then click i'm feeling lucky
Fuck you! :) I've been using the internet since -91 (yes), I love good interface design and I think that button is awsome! The only thing wrong about it is that it does not work when you don't fill in the edit box. That would be really cool!
You are taking this stuff way too seriously...
Usually if you get lucky while using the "I'm feeling lucky" function you can get sent to funny sites. Such as, if you used to type in "Failure" and hit "I'm feeling lucky" It would take you to George W Bush's biography site. This has been changed though and no longer works.
I use "I'm feeling lucky" when I need an alternative search result.
"But typical users don't really understand basic keyboard shortcuts."
That's because I don't use a keyboard. I'm handicapped.
And not only that, but usability rules force you to include buttons, for the kind of situations where you don't have a keyboard...
The IFL button is broken in two ways:
1) If you hit the button with a blank search, you're taken to a page which explains its function. That's nice, but that page doe not have the IFL button on it.
2) If I type "google" and hit IFL, nothing happens :)
"...move it all the way over to the mouse, then carefully move the mouse pointer to a button and left-click it..."
This made me laugh so hard! I used to be a big fan of Linux and the command line, even when I moved over to X I installed window managers that allowed me to use the keyboard..*sigh* those were the days.
Unfortunately with Windows and HTML that almost forces people to use the mouse, things wont change and the world will continue in blissful ignorance. In fact, most people I know and worked with would actually prefer the slower way; productivity is NOT on the agenda. EVER.
if i remember correctly, i think they did remove it for a point in time (or maybe just to a select range of people) and they got negitive feedback from removing the button. The only reason they keep it there is because it would look odd without it.
u idiots, havent u ever found the funny error messages that come out of the im feeling lucky button.
try it, and u will be amazed by the humour of the google people, and how much free time they seem to have.
Yeah, must agree. Was wondering why it is there. I use Google ALL the time, but maybe less than 5 times have I ever clicked that "2nd button".
Would be cool to see it removed or something more useful there in its place.
The best thing about this button is switching the UI language to "Elmer Fudd" and seeing it change to "I'm feewing wucky!".
Regarding Blackle.com, it is almost a fraud, since it uses MORE energy than a white background (on LCD screens.)
I use Greenle instead.
And Pinkle sometimes !
Java uses this functionality to link to the most recent Java Docs. It does not use the button but it will do a search for a Java Term that using the "Feeling Lucky" functionality. It does seem like a bit if a risk to me because if some other company can get to be first in the result they could effectively hijack it.
I use the I'm feeling lucky search quite often.
More accurately, I have a Firefox keyword for it ('go') so I just type "go whatever" and I know I'm going where I want to straight away.
"and Google's intermediate search page results don't offer it"
- think carefully about what you said.
It wouldn't make a lot of sense having a 'skip results page' button on the results page would it?
I use I'm Feeling Lucky quite often, actually. For example instead of doing a search for "Megadeth wikipedia" I can use I'm Feeling Lucky as I know that it will be the first result. This is very helpful as I am on dialup. There should be a shortcut key!
Really? Did you really write something about this?
The "I'm feeling lucky" button is funny.
And you find some amusing things.
AKA search: french military victories and hit i'm feeling lucky.
OR search: google chuck norris and hit i'm feeling lucky.
Who cares if its not the most used thing ever? Really now.
You know whats ironic?
I came across this site from using the "Im Feeling Lucky" button.
does it really matter?
if people are so stupid that an extra button on the main search page might confuse them then i'm not sure they should really be using a computer in the first place.
funny how people get so hung up on something so stupid.
on the plus side the i'm feeling lucky button can have funny results.
try find chuck norris and hit i'm feeling lucky.
Why waste time taking it out when it does no harm as is?
Ever heard the term "Don't fix what isn't broken"?
The button is tremendously useful you dummy. I bring up firefox w. google as my homepage and the focus by default is on Google's search textfield. So let's say I want to bring up Talking Points Memo (plug for great blog for US-center-left politics news). All I have to do is type 'tpm' in the search textfield, hit tab twice which positions the focus on the "Im feeling lucky" button and hit enter and--boom--Im at the TPM site. Any time you know a search string will bring up a site you want, you can type that string in the textfield and use the tab-tab-enter key combo and bring up the site directly. It's great. Just try it. I use it dozens of times a day (no not just for visiting TPM!).
Oh, p.s. the tab-tab-enter doesn't work on firefox on my new Mac book pro. Tabbing moves the focus up to the address and toolbar instead. You can't reach Google's "Google Search" or "I'm feeling lucky" buttons with the tab. Anyone know a workaround for me?
I just found an answer to my own question in a thread at another site:
If your using Firefox on a mac, you need to set a system wide preference specified in System Preferences -- Keyboard Mouse -- Keyboard Shortcuts.
If you set "Full keyboard access" to "All controls," then Firefox will let you tab through everything on the page.
(you have to restart for the preference to take effect). Now I have my tab-tab-enter functionality working again on my new mac book pro!
Hey, talking about bad ui, i find that scrolling ALL THE WAY to the bottom to comment is kinda bad. (maybe you can put a # link to down here?) anyway, i had to actually comment because, i got here by using the "i'm feeling lucky" button.
actually, i was only using the button because, I DON'T USE IT, in practice that is, i only thought, hey, lemme use it, so i searched for "lucky" and got to "luckymag.com" and then, i searched for this:
'hey google,i only searched for "lucky" because, well, i NEVER use the i'm feeling lucky button. except just now, and well, this last time'
and got here.
It was always very useful for me, when you know some special keywords that always leads to a specified website, then you can simply memorize keywords instead of website's url.
Suppose you want to checkout IMDB.com for a movie named "teeth", all you have to do is write "teeth imdb" and click "lucky button".
these always work:
"teach yourself c++ amazon"
I only use the I'm Feeling Lucky button when I'm bored (ok, that's quite a lot...) or when I've heard that it's got a funny result (such as typing in "Find Chuck Norris" or "Find Weapons of Mass Destruction" or the French Military Defeats one - I wonder if anyone else knows any funny I'm feeling lucky results).
So I think it's quite useful, personally.
I hardly ever use the I'm feeling Lucky button, I have only ever used it about 2 or 3 times but it is easy if you already know what it is going to go onto and you are visiting the site again so then you don't have to look at the list of websites and click on the one you want, it goes straight to it. I don't think they should get rid of it.
I love looking at the little pictures on the Google bit of public holidays and stuff!
They should *keep* it. It's a simple, effective reminder that Google is human, clever and different.
Hi. I like the article, but there are a few oversights. First, I'm a CAD operator who has more keyboard shortcuts than Carter's got liver pills, but I also use my mouse regularly, as my job requires my left hand to type as my right hand 'mouses.' Sometimes, the big honkin search button is easier to get to for a person who must manipulate each device separately and simultaneously...it doesn't make me inept.
Furthermore, there are 'keyboard people,' and there are 'mouse people.' I remember the codes for all the processes I use, but I work with people who have shortcut buttons for things with two-letter command lines. For them it's easier, even though to me it looks more laborious and bordering on absurd. That's why they make chocolate and vanilla.
Besides, google looks naked without this particular feature, in my opinion. I'm pretty sure a company with successes such as Google's would be more in-tune with what its users want than you would be.
Holy F*** I can't believe somebody wrote an article on this. That guy has no life and too much free time.
P.S. This is why not everyone should be allowed to blog.
I have rarely used the lucky button historically, but have recently realized that it can be a time saver in some situations. For example, just now I wanted to check the parameters of the LVM_DELETECOLUMN message, and noticed that since the MSDN page is almost guaranteed to be the first result in Google for that search term, I could avoid that extra step by using a keyword to use the lucky function instead.
In fact, during my search for the GET parameters to invoke the lucky function, I found an article that covered something I had not considered: that the lucky button actually LOSES GOOGLE MONEY. Since they don’t show a results page to lucky queries, the show no ads, and thus make no money on those searches.
So if you want to wonder why they have kept it, then you should wonder about it costing them money (~$100M/year).
Here’s the article:
Irony. I found your blog by typing this is the first time I've ever used the I'm feeling lucky google button. As I'm bored.
Having used Google for years I think you may have a point as my search statement is true.
i think that its good for your momma and that i will use that button on my birth day
lets say your mom goes to google and tries to find 'how to eat chicken the fat way' she'll be looking through all the hundreds and thousands of pages when she could have pressed the im feeling lucky button and found out already...
i think this whole thing is about bieng lazy and finding out how to use the least amount of energy possble.
if you press the 'search' button then you would have to go to your mouse and carefully place the cursor on the one you want and left click it!
so you going on and on about not ever using the 'im feeling lucky for some reason ' button im over here getting fat (not really) and enjoying not having to use my mouse! now ha!
okay now that is so true toogood53 is awsome!!! im his biggest fan!!!
i think toogood53 has a point. that whole passage was a waste of time .... and toogood53 is a very good writer and has awsome utube videos!!!
if that whole google joke thing back then was funny then toogood53 was awsome at joking
i think toogood53 has a point so go hizz that joint
did any one ever listen to the peoples
idk if some of these people even read half these messages .... so this is just my hangin out writing place
I've never been to your website before. I came to it today because I googled I'm feeling lucky. Not to say that I will ever come back here again if this is the sort of topic that you find worthy of discussion, but you can at least find satisfaction in the fact that the I'm feeling lucky button got you one more hit today! Cheers!
you have way too much time on your hands. Maybe you should search google for friends
LOLOLOLOLOLOLOLOLOLOLOLOLOL to Q,i second the notion .. u really should
and secondly, i dont understand .. ur saying that because such a small fraction of people use the button it should not exist ?? so does that mean u want to get rid of all wheelchairs and disabled parking spaces too ?? because very few people use those aswell. though both of these things may seem pointless and annoying to the people who dont use them, they are still very convenient for the people who do, so reaallllyy, i dont think u no wtf ur talking about.
p.s. i really do hope you take Q's advice; find some friends, get a life and get over the button ..
The I'm Feeling Lucky button does have one use - forums. LMGTFY (Let me Google that for you) works pretty well if the result is the first one - in which case you can add extra oomph to your sarcasm.
Tell me why you live in a world where relatively any and all information you could ask for is at your fingertips and you whine about something that, in your own words, is a "superfluous" way for the company that brings you this wonder to boast (humbly I might add) about their achievement.
Google a dating service. Get a girlfriend. Stop wasting my oxygen.
I recall reading somewhere, perhaps the google blog itself, that they did tests and found that users preferred that the button be there, even if its never used. They called it a "comfort button."
I got tired of using and maintaining a huge list of bookmarks of seldom used sites, so I use google 'I am lucky' as a means of navigating to known sites. Best thing is that I don't need to remember if it was .com .net or .org or contained a hyphen, google always pick the correct one, eg spamcop.com is bad, spamcop.net is good.
Of course I would use Google even if they removed the button.
The comments section is tl;dr so I'm not sure if anyone has added in an unsubstantiated argument supporting your argument from a financial angel along the lines of: perhaps the 1% of users who use the 'I'm feeling lucky' button a lot also make up 90% of users who would click on a sponsored link. (type a major companies name into google and hit 'search' and I’m betting 10 to 1 a user will click the sponsored link, or in my moms case 100% of the time) and think about the naive 1% who would do a search for 'flowers' or even 'sump pump'
It sounds like the research google put into taking away the 'I’m feeling lucky' was just a 'happy feel good' test and not monetarily backed, or perhaps thinking along those lines was why they ran the test in the first place. I seem to remember a major site ?Amazon I think? took months to change their background colour slowly instead of shocking the end user by the change, every day the gray background became a little more white until it was a 'professional' background. I'm sure if google could do that with the IFL button they would, perhaps that’s why the firefox google page doesn’t have the button?
And just to be a troll: everyone who said something along the lines of ‘Google knows better then you’ go back go hugging your iphone ;)
Seriously, it's useless, but like the other comments, I personally like it. It also adds a bit of "width" to the section, I can't imagine it with just one thin search button. I've noticed my website designs careering towards minimalist too...but argh, can it really be just Google's power?
I think they should add another button:
"I'm Feeling Unlucky"
This would send them to the last search result result or close to it.
There's no go button on IE7 !?
I've never used the Feeling Lucky button, probably never will. When i'm googling something it's usually because i'm investigating something and want information from several sources. The standard search is more appropriate.
Chuck Norris can kill two stones with one bird.
I really don't use the I am feeling lucky -button. Why not use dynamics and get the first link to the search page right after I have typed the query? Or first five links?
wow, im sorry, but i think that this is a pointless subject. You can't force google to change that, and why would you want them to. You could just ignore the button if you want to. You don't have to have them change it. This is so stupid mind you that I'm trying to be a bit reasonable. But, this is just stupid, I'm sorry.
Pressing "enter" is sooooo 2007.
Hmmm.....Such a big discussion for such a small button !
Regarding the comment about removing the search button because the enter button exists, this is a narrow thought process that excludes all users for the sake of comparing 2 smaller groups of users.
Network Admins, Programmers, and other users that frequently use both chat programs for communication as well as frequent other applications requiring logins (web applications, remote desktop sessions, etc...) learn very quickly that enter is not your friend. The fastest way to compromise your password is to press enter, finding out moments later that a chat application took windows control, stole your input, and sent your password to the person at the other end.
So if your status as a computer person is greater than power user, then you have likely learned that Enter is not your friend.
Besides that, various versions of IE and FF have ambiguous inputs when it comes to address bars and search bars. Especially when displaying a drop down list of previous entries. In some cases Enter browses to your current address, while in other cases Enter selects an entry from a drop down of previous locations.
In either case, making some broad statement that the only reason not to press enter as a shortcut is ignorance, is an ignorant statement in and of itself.
What I can say to this is that the only problem with the "I'm Feeling Lucky" button is that there is no explanation provided for it.
For years, I thought that clicking "I'm Feeling Lucky" would bring me to a random search result, similar to the way Wikipedia uses its "Random Article" button.
I was not informed until recently that it brings up the first search result on the list, and--poining out that Google lists the results in order of relevance--I now use the "I'm Feeling Lucky" button for almost every search I do.
// @name Google Homepage Mods
// @author Adam Marchetti
// @description Minimalizes Google's search page
// @include http://www.google.com/
// @include http://www.google.com/webhp*
var x = document.getElementById(id);
// The "I'm Feeling Lucky" button is stupid
var lucky = document.getElementsByName('btnI');
var par = lucky.parentNode;
// Google puts up stupid logos too
var logo = document.getElementById('logo');
logo.src = "http://hackerlogo.com/images/HackerLogoSticker.gif";
logo.width = 198;
logo.height = 198;
// Decruft the bottom of the page
// In case the above doesn't work
Well, as of June 26th, 2011, it appears Google has indeed removed the "I'm Feeling Lucky" button.