I've recently been approached by several different people to inquire about advertising on my blog.
It doesn't cost me anything to run this blog. I used to host it myself on my cable modem, and my employer, Vertigo Software, generously donated hosting when I outgrew the limited upstream bandwidth of a cable modem.
I do have a bit of advertising on the blog already, through my Amazon affiliate links. That seemed like a natural fit for my recommended reading list when I originally put it together. But there's never a visible advertisement. The affiliate links are indistinguishable from a normal link to a book on Amazon, which is usually quite useful.
I can understand wanting to recoup hosting costs-- if I had any-- but Scott Hanselman asks: what about the cost of your time writing all those blog entries?
I'm not opposed to advertising. I won't pretend that I don't like money, particularly here in the United States where money is synonymous with freedom.
But advertising responsibly is difficult.
At least for my blog, I don't think the benefits of advertising outweigh the negatives. I like the idea that every time I write an entry, I did so purely for my own reasons, whatever they are, and not because I needed to drive ad revenue.
Posted by Jeff Atwood View blog reactions
« Software Development: It's a Religion Chess: Computer v. Human »
You could ask for a $5 donation from regular readers. I'd be happy to pay you $5 to not see advertisements if the choice came down to it.
Steve on October 11, 2006 09:20 PMI like blogger swag instead of ads. If you want me to mention your product, let me use it and I'll post my impressions good or bad.
engtech on October 11, 2006 09:42 PMIt doesn't really bother me to have a few Google ads or something similar on a page.
To me, there are two main things to avoid. One is making the page unusable or annoying. The NASCAR effect is one example, pop-ups and such are even worse. I doubt you were considering anything like this however.
The second thing to avoid is the temptation to corruption. If you're very principled I suppose you could get away with anything, but the easiest way to resist the temptation at all is to choose something very anonymous. I'd turn down anyone who asks you to advertise one specific thing, unless of course you'd be just as willing to advertise it for free.
I suppose there is one last issue, and that is just plain perception. I use ads on my site, not really for the money, but because it helps me understand the Google system, which I think is an important thing for anyone in IT to understand. I've earned about $1.00 so far, but still I've had a person or two accuse me of being inflammatory to drive up AdSense revenue.
If they only knew.
Ryan Baker on October 11, 2006 10:03 PMThis site really looks neat without the ads..
this is something that u dont notice when u visit here first time...or u dont know whats so good abt it...
it struck me now...
ofcourse no ads....
keep it up...
ads definitely a nay!
I guess it would be ok to advertise products that _you_ like and _you_ use. But, would that time be away from doing the stuff you really enjoy - writing the blog? On the other hand I wouldn't mind donating a few bucks, without advertisements, as Steve wrote.
On the technical side: how would your employee feel about you getting revenue from a site run on their server? In case they wouldn't, you would have to find a new server and then you would really need to find advertisers to cover the costs.
asymmetric on October 11, 2006 10:28 PMBtw. nice pictures. It is impressive how you have managed to find ones that fit so well to this post. Keep up the good work!
asymmetric on October 11, 2006 11:00 PMcough *AdBlock* cough...
makes no odds to me since unless the adverts are basically written as part of the article (not linked to in any way) I'll never see them.
I used to see adverts but frankly the fact that some sites have well over 50% of the page space as adverts did it for me.
you wanna sell me something? get the site to post an article thats worth reading. that way I'll see it, it can be longer than the average advert, actually tell me something about the product/service that I'd find helpful to know... and if possible be entertaining otherwise I'll stop at paragraph one and move on.
Yes people have costs associated with running sites, I can see that.. and yes you don't *have* to let me read your site, but I don't *have* to read it either. My time has a cost...
on line advertising, hell advertising in general is now so easy to avoid (well TV & internet ads anyway) that something is needed to make it worth watching/reading otherwise it gets ignored.
Claire Rand on October 12, 2006 12:16 AMMeh. For $8/month, I get something ridiculous like 2.4 TB/month at my current web host. (Even as a full-time student, I can manage that!) I'm sure you could convince eight people to PayPal you a buck every month... (=
Sam Livingston-Gray on October 12, 2006 12:44 AMI would rather pay you as a regular reader than to have adverts clutter my RSS aggregator. Please don't give in to any advertising.
RSS was supposed to be a way to get just the content from a website as it's released; but now that adverts are attached to blog posts readers have to filter their "already filtered" content.
Andre Odendaal on October 12, 2006 01:28 AMYou could always have the same ads as dailywtf does, they appear to have a policy of only letting in ads with attractive females in them. :)
OTOH it prolly will attract the 'I'd hit it' type comments..
Ahh, i have something to say. Paying a buck ,5 or 20 doesn't really matter if you're from somewhere say Finland. Like me (Yes, people in Finland also read this stuff :)). It's complicated, not because of the sum but because you need a credit card and such. And there's always trust issues sending money abroad.
And i also agree that if it has to be something let it be something you use yourself (and above that something you like)
My vote goes for nay.
Juha on October 12, 2006 02:09 AMIt's worse from Romania... at least Finland is a "western" country :)
Marcel Popescu on October 12, 2006 03:22 AMAnything that you personally recommend would probably be the only thing I'd be interested in. Anything else, especially anything flashy (no pun intended) I just ignore completely like usual.
Straevaras on October 12, 2006 05:08 AMI do run some adds on my own blog, but only adsense (then again, I don't have the audience to have others knocking at my doors asking me to promote their products :)). I've tried to make them unobtrusive, and so far I haven't received any complaints, though I'm open to feedback until I find something more satisfying.
To be honest, I didn't do it for the money (they barely generate a few cents here and there); I mostly did it to learn about how it was done; I figure it's something worth knowing how to do :)
I do agree I'm not a big fan of the whole "paid reviews" thingie some blogs do, and certainly prefer to review/comment only on products I like and out of my own desire to do so.
Now, I do make a distinction between "passive" and "active" ads. Adsense is in general fairly passive; you just get it, and it doesn't really mean you're getting paid to blog (at least on my mind). However, a completely different thing is looking for sponsors, paid reviews and so on, which is fairly active and I I do think certainly it rather changes the nature of things. I may be wrong, though :)
Tomas Restrepo on October 12, 2006 05:35 AMTheDailyWTF is starting a "tech jobs listing" ad service that might work well for you.
There is a new job advertising company where they post job listings onto technical blogs. Their reasoning is that by only targeting technical blogs they can offer job ads to a smaller group of viewers.
The viewers are ones who have taken the extra step to keep up in their field. So employers have a smaller amount of chaff to weed through.
The address of the site is: http://www.hiddennetwork.com/
It is run by the same guy who edits http://thedailywtf.com
thank you for a excellent blog.
-Adam
A bit of advertising gives a blog a more professional look.
Randy Charles Morin on October 12, 2006 07:04 AMI don't disagree with the lack of advertisements being a good thing. The question for some of us is whether we actually intend to use the blog for business purposes. My blog started as a hobby nearly eight years ago, but was absorbed by my business when I started it 15 months ago. it was a natural fit -- a Web media company producing a blog. And I have plans to take it further.
The real question is simply this: will advertising have a negative impact on the integrity of what you intend to say now or down the road?
Mike on October 12, 2006 07:08 AMI don't nessecarily mind small tasteful ads, put in a regular out of the way place that I can learn to ignore if I want to.
However, I (and probably almost everyone else) read this at work, so anything put up needs to be "work friendly". I suppose you could police the ads to make sure they are all tasteful. But if you are doing this just for kicks anyway, how fun is ad policeing? I'd consider it an annoying waste of my time, were it me.
T.E.D. on October 12, 2006 07:16 AMI agree with "T.E.D." that small, tasteful, out of the way ads are not a bother. I like the way, for example, that A List Apart does ads.
As a webmaster who has experimented with advertising quite a bit, though, I'll share that it can be tricky matching the expectations of direct advertisers (they are looking for certain click-through rates, would like to see stats, and generally want some other information about your ad program up front), especially if you want to have repeat/long-term advertisers, and it can take up a fair amount of time lining up advertisers, agreeing on ad formats, adding, maintaining, and removing ads, and providing information about ad performance to your advertisers--at which point you'll want to invest in some automation for, perhaps, ad rotation, ad submission, ad management, and viewing stats.
The alternative is going with an ad network, which takes most of the hassle out of it. But then you get the problem, which someone has already mentioned, of not having much control over which ads appear--and most of the time you won't even know which ads your users are seeing. Awhile back we ran an essay on the developer.* site called "Places to Intervene in a System," and because I used the word "essay" to describe the article in the little editor's note that I wrote at the top, Google Adwords was constantly showing ads for those services that sell term papers to students--something I definitely do not want to support. To weed them out, I had to go edit my "block list" one advertiser at a time, and I never did get rid of all of them.
It was not long after this that I took AdWords off the site altogether, but that *main* reason I did that is that I could never find a way to integrate the AdWords text ads with my site such that they did not look plain ugly--a black mark on the overall page design. They were bringing in $20-$30 a month, but it just wasn't worth it for what I felt were the negative effects.
Not long ago I pretty much did away with advertising on the site. Now I use the space to advertise the books that we publish, and to do the occassional favor or trade.
I wish you luck in making the right decision. I'll keep reading regardless.
Best,
Dan
On a very basic base, a BLOG is a broadcast of your life (professional and/or personal( interests. If you think that life's interests are like a TV comercial... Well, go ahead! :-)
If you only want a hosting space free of charge, I'll be happy to provide one (if you don't matter be hosted on Europe)! :-D
Jorge Lourenço on October 12, 2006 08:24 AMIf you do decide to incorporate ads...
Please, please, please! Please don't use flash or animated gif ads.
They are really, really disctracting on sites like yours which are intended to be read.
Something like Google's adwords is nice and user friendly.
Just remember that people come here to read your content. If you have blinking X-10 camera ads all over the place, people won't read your content and will cease to visit. I seldom go to major news sites b/c I can't read through the ads.
david on October 12, 2006 08:35 AMGo for it - I can ignore ads with the best of them, and if it puts a few dollars in your pocket, so much the better.
Jim Scott on October 12, 2006 08:39 AMmy vote is a big NAY!
Banners and adds cause Peripheral Vision Psychosis.
cland on October 12, 2006 08:52 AMI thought the world had ended when my mom started a blog, but she soon was making these nonsense posts about buying french blinds for her sliding glass door and how she was remember her wedding years and years ago and how she wishes she had a great online registry like {insert plug here} to keep track of things.
Then I found out through my sister that she is using that PayPerPost service or whatever it is, where you pick an advertiser, blog about their service or product and include a link, and you get a few bucks. My sister is making like $150 a month extra, just by tossing up a few extra posts a week about matresses or consolidating school loans.
The problem is, if either of them were good writers, it would be very difficult to distinguish the ad content from the real content. That's where things get a bit spooky to me.
Brian G on October 12, 2006 09:46 AMUse ads that fit into the content the blog is about, for example you could try ads from rentacoder.com
KL on October 12, 2006 10:32 AMTechnically this blog is already at lest a quarter advertisement - whenever Jeff finds something totally awesome, he feels the need to introduce everyone else to it, and getting a little money off that would probably convince him to do it _less_. Who wants that?
Foxyshadis on October 12, 2006 10:58 AMDon't we all have enough advertisements shoved in our faces as is?
Gagne on October 12, 2006 11:35 AMThis may be unpopular, I'd like to see more ads here. A lot more. See, I try to read you web blog articles, but they are very confusing and most of them don't have a buy button. I've looked. I'm here and I'm ready to buy stuff, and you disappoint me.
Google Ads are nice, but I can't afford to buy them right now. I heard they cost about four hundred billion dollars, and I don't have that. What I really like are ads that pop up on the screen and play music or maybe even video, because they are very easy to find. Those are the best ones.
I used to find good ads in your comments, but it seems like your "orange" blocker is stopping them. It's unfortunate. I'm trying to find somewhere to play p0ker online, and I just can't seem to find a game.
Jon Galloway on October 12, 2006 03:01 PMGo for it - popups are annoying, but some ad's can be done in a non-aggravating manner.
Chase on October 12, 2006 03:25 PMGo for it, noscript and adblock extensions mean it wouldn't make any difference to me ;)
Doug on October 12, 2006 03:47 PMI say Yay! :)
I think experienced web users are pretty adept at blocking them if they aren't too obtrusive. I think most of my clickthroughs are not from regular readers, but people who find my site via Google.
Haacked on October 12, 2006 06:13 PMWhat do I care? I'm going to adblock them anyway.
I just presumed that your current layout worked well with the ads removed.
Josh on October 12, 2006 06:34 PMJeff, I've just gone through the same gyrations of thought <g>... I started putting ads on my blog mainly as an experiment to see how much can be made from this.
Like others have said, it pays the hosting bill for my entire server which runs a ton of different things so from that aspect it's nice.
For now I'm using Google, and the targetting sucks, but I haven't had much time to look closer into other ad services that are maybe better suited to the type content I post...
I'm not sure if I'll keep the ads up or not yet, but the least I can say from a publisher's perspective it's nice to see even this relatively small amount of money coming back from Google instead of it all going the other way <g>...
I hate blogs/Websites with Google Adwords, they are so naff!!
I would say absolutely have ads on your blog.
This chap has a great deal to say on making money with your blog.
http://www.gameproducer.net/money/
Well if you're going to do it, don't do it half-assed. go whole-assed. Big flashing "you could be a winner" pop-ups and flash ads that invite me to "smack the monkey and win a prize".
Also, I want ads in the feeds too. Along with two or 10 pieces of "flair" so I can digg it, reddit, kick it, fluff it, fold it, smack it down. In an ideal world, I would be forced to watch a flash movie ad and click through before reading your post. Maybe you could start up a podcast...errr...Horrorcast during which you pimp yourself and play several ads. Then there will be the viral videos where you randomly put the wumpus and the "coding horror guy" (lets call him Gus) into episodes of "Ugly Betty" and upload them to YouTube.
Seriously, do what you want. Ads don't affect me, and given your writing a few ads that I'm interested in may pop up from time to time. I'd like to see you take the Penny Arcade approach and only sell ad space to products you personally endorse, I think you might have the traffic now to be able to pull it off. I'd also feel better if I knew revenue from my clicks on your ads was going towards frosty adult beverages rather than something as mundane as hosting costs. Promise you'll only spend it on booze or technology.
Scott on October 13, 2006 07:32 AMScott, all my ad-revenue goes towards booze and other unspeakable things you might approve of.
Haacked on October 13, 2006 09:39 AMGo for it! Most people have to sift through piles of irrelevant ads on adult content sites. A couple of relevant ads won't kill anyone.
Dave on October 13, 2006 04:06 PMHmm, I am in a similar position to you Jeff (with less readers I reckon), I'd only be interested in doing ads if they made a decent amount of money.
i.e. I don't want to pollute my blog with a shitload of noise, for an extra $5 a month.
Hi Jeff,
I would welcome some small adverts on your site of a google-adsense type nature. Why? Because you are in the USA and every time you link to some supplier of natty hardware I get the link to a 'handy' US supplier - but for me a handy UK supplier would be better :) Yes, it is true, I am too lazy / skint to investigate Core Duo myself... but who knows what would happen if I had convenient links to similar suppliers in the UK, courtesy of Adsense?
I think you could look at it like this. You are generous with your links to suppliers who you presumably like and support (for whatever reason). However, suppliers have a nasty habit of having blips in service and let you down. Do you then regret the links you made in the past? Do you stop linking to them in future? Adverts are actually a way of balancing the perceived projection and would encourage the reader to compare items and suppliers, if they wanted to.
Plus, I know that blogs I support get a few cents / pence for a click on those adverts, and whilst I won't click disingenuously, it is a 'free' way for me to support your continued blogging.
Best Regards,
nij
There's a thoughtful analysis of high-profile bloggers who don't advertise here:
http://www.blogkits.com/blog/?p=77
Jason Calcanis estimates he could make $5k month at his traffic level, but chooses not to. He calls it "like advertising on your business card", which I agree with.
http://www.calacanis.com/2007/01/09/am-i-throwing-away-100k/
Jeff Atwood on January 13, 2007 01:37 AMI do not mind seeing ads on a blog, because I understand that bloggers have to monetize the information they provide in some way.
But when you see mental health advertising spam tatooed all over the comments thats something else.
Sarah in Los Angeles on June 7, 2007 02:58 PM| Content (c) 2008 Jeff Atwood. Logo image used with permission of the author. (c) 1993 Steven C. McConnell. All Rights Reserved. |